THE GERMAN EXPANSION: A TALE OF TWO DECADES

The German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1990s, eager to replicate its dominance seen in the United States. The supermarket chain opened a wave of stores, aiming to conquer market share. However, first years were marked by challenges. German shoppers proved disinclined to Walmart's approach, which differed significantly from estab

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